Affiliate Manager
Training & Certification
Learn the secrets of the world's most profitable affiliate programs
The role of the affiliate manager is underrated by most companies. One of the biggest mistakes companies make is to put someone in the affiliate manager role that doesn't have the experience needed to succeed.
But running an affiliate program doesn't have to be a painful or frustrating challenge. You don't need to feel anxious about this role; you should be excited about growing it.
Every company has unique marketing demands for their niche. Performance Marketing Manager has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships. We teach you the innovative techniques in publisher recruitment that put the right pieces in place to grow your affiliate program.
What you Learn in the Course
Affiliate 101
* Course goals
* Platforms
* Terminology
* Competitive analysis
* Choosing an action
* Commission rates
* Attribution models
* Choosing the right network or platform
* Platforms
* Terminology
* Competitive analysis
* Choosing an action
* Commission rates
* Attribution models
* Choosing the right network or platform
Growth
* Recruitment strategy
* Documenting with CRM
* Tagging and classifying partners
* Finding influencers
* List building
* Productivity tools
* SaaS prospecting tools
* Prospecting email strategy
* Outsourced program management (OPM)
* Documenting with CRM
* Tagging and classifying partners
* Finding influencers
* List building
* Productivity tools
* SaaS prospecting tools
* Prospecting email strategy
* Outsourced program management (OPM)
Create
* Establishing program terms
* Program descriptions
* Partner signup page
* Welcome email flow
* Email templates
* Tracking links 101
* Text & banners links
* Two-tier programs
* Educating partners
* Tag parameters
* Data & product feeds
* Program descriptions
* Partner signup page
* Welcome email flow
* Email templates
* Tracking links 101
* Text & banners links
* Two-tier programs
* Educating partners
* Tag parameters
* Data & product feeds
Maintence
* Running the program
* Daily Tasks
* Application review
* Monitoring transactions
* Program balance
* Ongoing tasks
* Daily Tasks
* Application review
* Monitoring transactions
* Program balance
* Ongoing tasks
Expert Help
* 1-on-1 calls
* 60-minute consultation
* Interviews with experts
* Group discussions of program issues
* Fresh eyes on your program
* 60-minute consultation
* Interviews with experts
* Group discussions of program issues
* Fresh eyes on your program
Partnerships
* Rules of engagement
* Newsletters
* Gaining trust
* Incentives
* Negotiating terms
* Conference hacks
* Networks
* FTC & GDPR compliance
* Newsletters
* Gaining trust
* Incentives
* Negotiating terms
* Conference hacks
* Networks
* FTC & GDPR compliance
Campaigns
* Activation of current affiliates
* Platform recruitment
* Incentive campaigns
* Email templates for outreach
* Recruitment campaigns
* Platform recruitment
* Incentive campaigns
* Email templates for outreach
* Recruitment campaigns
Fraud
PREVENTION
* Proper program setup
* Fake sales & leads
* Trademark infringement
* Parasiteware, Toolbars, etc.
AUDITS
* Red flags
* Investigation process
* Inquiry emails
* Decision Making
* Proper program setup
* Fake sales & leads
* Trademark infringement
* Parasiteware, Toolbars, etc.
AUDITS
* Red flags
* Investigation process
* Inquiry emails
* Decision Making
Reporting
* Transactions
* Spikes & Dips
* Performance
* Product SKUs
* 90/10 rule
* Spikes & Dips
* Performance
* Product SKUs
* 90/10 rule
Included with the Training
- 7 hours of online video module training designed to teach you how to become an amazing affiliate manager
- One 30-minute strategy calls with Dustin
- A library of proven prospecting, fraud inquiry, and welcome email swipes
- Certification for all that complete the course
- Unlimited question with Dustin via email
Become a Certified Affiliate Manager Today!
Who is This Course For?
CEO
CEO
Looking to train someone to run the affiliate channel? This course will give you visibility on the progress of the course taker to ensure they are making progress.
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Dedicated Affiliate Manager
Dedicated Affiliate Manager
Sharpen your skills and learn the latest industry techniques that are proven to grow your program and make you look good.
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Director of Marketing
Director of Marketing
Hire smart, train smart. Give your managers and employees the training they need, so you can stay focused on strategy and execution.
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Agency Owner
Agency Owner
Add an affiliate and performance marketing to your portfolio of billable services, and responsibly serve your clients with expert knowledge in the field.
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Marketing Professional
Marketing Professional
Grow in your career, and get everyone else in your company on the same page, and speaking the same language. This badge looks good on a resume too.
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Trusted by
Improve Your Skill Set
How to Create a Solid Program
Is your program setup for success?
We start with the fundamentals of affiliate marketing. You’ll learn how to research your market and competitors. You’ll establish an appropriate commission rate to pay your affiliates. You’ll create terms & conditions to prevent fraudulent affiliates from you program. You’ll prepare content to help your affiliates succeed. You’ll execute the plan and launch an awesome affiliate program.
How to Recruit the Right Partners
Are you struggling to find the right partners that can
help drive traffic and sales to your website?
You’ll learn the latest tips and tricks to find the right niche partners that will help grow your affiliate channel. You’ll understand the importance of further cultivating these relationships and documenting progress throughout the relationship. You’ll develop the skills to become the partner that affiliates want to work with.
How to Maintain the Program
Do you know how to properly manage your time?
The job of an effective affiliate manager is never complete. As the program grows, the tasks compound. So how do you manage all these tasks? You’ll learn effective time management and which tasks will be the best use of your time. You’ll understand the daily, weekly, and monthly tasks that affiliate managers must do to developer a successful program.
How to Prevent & Eliminate Fraud
Do you know the fraud red flags to look for in your affiliate program?
If you don’t know what to look for, fraudulent affiliates will find ways to steal money from your company, and consequently, other affiliates in your program. You’ll learn the fraud prevention techniques to keep fraudsters out of your program. You’ll understand the way fraudsters think and how you can protect your program from being attacked. You’ll save your company thousands of dollars in commissions.
Is your program having issues with fraud?
Learn more on how to protect your program.
Hear from CERTIFIED performance marketing managers that
have taken the course:
"Dustin is my go to secret weapon when it comes to structuring, organizing and running every affiliate program I work with. The resources and training is OUT OF THIS WORLD!! Thank you so much!!"
"This course is a great training tool for new managers, and for managers looking for new ideas to improve their program and sharpen their skills. The fraud prevention and audit processes he explains were eye opening and are going to save our program much more than I paid for the course. Best of all, the format of the course was really helpful for me to balance my current workload and still carve out time to learn."
"Dustin's knowledge in the affiliate space is impressive. He recognized fraud in my program that I never considered. Hiring him saved my company over $10,000 in commission payouts. His course and services pay for themselves. Thanks Dustin!
"Before Dustin's Performance Marketing training, I felt overwhelmed by the thought of managing an affiliate program; it's challenging to know exactly what to do to build a program. But after going through the course, I have a clear step-by-step process for how to create, run and kill it with the affiliate channel."
"I've had the great pleasure of working with Dustin, or as I called him "Coach Dutch", for 2 years. The impact he has had on not only my professional development, but personal development, is incredible. His patience, temperament and all round fun nature resulted in perfect environment to absorb what he was teaching. But for me, the defining factor was his ability to make every obstacle, challenge, or even quick task a lesson to learn from. Thanks Coach."
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Your Guide to Success
Dustin Howes
Coaching your team to developing a highly profitable affiliate channel
