The #1 Affiliate Marketing Manager Training
Program
Learn the industry proven secrets of managing multi-million dollar affiliate channels and preventing costly mistakes that most managers make
Become a Certified Affiliate Manager
…and learn the skills of leveraging partnerships to build an ROI positive performance marketing channel.
WHAT IS PERFORMANCE MARKETING?
Performance Marketing is the next generation of affiliate marketing. Due to high levels of manipulation and misunderstanding of the industry, affiliate marketing carries baggage that limits the scope of growth (basically, some people have given it a bad name which has led to it being seen as a sleazy way to make money).
The affiliate channel is one of the most mysterious for merchants to manage. Sure, if done poorly it can turn into a money pit of negative ROI.
However, if your team possesses the knowledge of proper management skills that this course teaches, the affiliate channel has potential to add an additional 20-200% of revenue growth to your company. We have seen it done time and time again.
Performance Marketing Manager Certification is the training course designed to squash the outdated and negative perceptions of affiliate marketing. Your affiliate program can flourish with a healthy affiliate ecosystem to help grow your bottom line.
This course is designed to serve as the catalyst for savvy marketers, business consultants and entrepreneurs around the world to easily build revenue generating referral partner programs.
What You'll Learn In This Course
Fraud prevention and detection > Save your company thousands of dollars in commissions.
There are good and bad affiliates in this world. If you don’t know what to look for, fraudulent affiliates will find ways to steal money from you and other affiliates. This course will teach you how to set up your program for success, preventing the bad affiliates from tearing apart your program.
The creation and management of a highly functioning and ROI positive affiliate program.
Creating the pillars of a strong affiliate program is no easy task. We’ll take you through all the steps of setting up the program the right way through research, preparation, & execution.
Get the latest trends and tips for daily program management that you can implement immediately to your program.
Should those coupon affiliates really be paid for stealing the last click in the sales funnel? Are you keeping track of all your affiliate conversion rates? Do you know what reports you should be running? We’ll teach you what you should be looking for and how to automate daily tasks.
Further develop your relationship-building skills and become the partner that affiliates want to work with.
Meaningful relationships take dedication to grow. You’ll learn how to find the affiliates that have high potential and how to cultivate that relationship into a top affiliate in your program.
Performance Marketing Manager
Certification Course Details
In our one of a kind online curriculum, you’ll learn everything you need to know about managing a highly profitable affiliate channel. Discover everything from how to pick a platform to effective strategies that keep your partners active and engaged.
Module 1: Affiliate 101 > Course goals, platforms, terminology, competitive analysis, choosing an action, commission rates, attribution models, choosing the right network/platform
Module 2: Creating A Program > establishing program terms, program descriptions, partner signup page, welcome email flow, email swipes, tracking links 101, Text & banners links, two-tier programs, educating partners, tag parameters, data transfers & product feeds.
Module 3: Fraud Prevention > Fake sales & leads, trademark infringement, parasiteware, cookie-stuffing, typosquatting, site cloning, coupon sites, toolbars. Growth > Documenting with CRM, tagging and classifying partners, recruitment strategy, finding influencers, list building, productivity tools, SaaS prospecting tools, Outsourced program management (OPM), prospecting email strategy.
Module 4: Interview With Sarah Laws > Keys to productive partnerships.
Module 5: Building Partnerships > Newsletters, gaining trust, engaging, incentives, negotiating terms, conference hacks, networking, FTC compliance.
Module 6: Program Campaigns > Activation, creative, incentive, email templates. Fraud Audits > Red flags, investigation process, finding help, inquiry emails, decision making.
Module 7: Reporting > Spikes MoM, transactions, performance, product SKUs, 90/10 rule. Maintenance > Running the program, daily tasks, application review, monitoring transactions, program balance, ongoing tasks.
Learn From Top Experts in the Field
Dustin Howes
Over the last 10 years and 20,000 hours in the affiliate marketing industry, Dustin has cultivated thousands of partner relationships while observing the industries best practices. While honing his skills and shared experience with other experts in the field, Dustin came to the unfortunate conclusion that the overall management of affiliate programs is wildly misunderstood. He created the only online certification course of it’s kind that teaches you how to properly manage a merchant affiliate program.
Brandon Myers
At just 29 years of age, Myers has spent over five years in performance marketing, managing large advertising campaigns in the online education vertical. He has managed some of the largest SEO niche based publishers in the world when measured by unique visitors. With over 250,000 transactions recorded in just four years, Myers is recognized in the industry for his conversion and tracking techniques. Educated at the University of San Diego, Myers has a background in Rhetorical Theory and is passionate about statistics and its intersection with the written word.
Testimonials
FACT: Businesses need Affiliate Managers
(...who actually know what they're doing)
Your affiliate channel is not living up to its full potential. This course will teach the intricate strategies of running an effective program that will increase revenue SIGNIFICANTLY.
PerformanceMarketingManager.com is the training course designed to squash the outdated and negative stipulations of affiliate marketing. Affiliate programs are the most underrated channel in marketing. It is not a “set it and forget it” play. Relationship building is an art and this course will take your affiliate management skills from novice to pro in 2 weeks.
Our Certified Performance Marketing Managers will know exactly how to build an affiliate program from the ground up, helping any merchant grow your brand awareness, site traffic, and overall revenue.
Become a Certified Affiliate Manager Today!
Performance Marketing Certification
When you enroll today, you'll receive instant access to:
- The Performance Marketing Manager Certification Course including:
- 7 Core Modules
- 10 Video Lessons
- 100+ slides of actionable items
- 7 Quizzes (one for each module)
- 1 Final Exam
- Our private Facebook community where instructors, alumni, and students and share issues and success stories with their programs
- 30-minute introductory consultation call with Dustin
- A library of proven prospecting, fraud inquiry, and welcome email swipes
- Custom report and CRM templates
- Free shipping! (JK, I’m not sending you anything)
Plus, upon successful completion of the course and all exams you will also receive:
- A badge designating you as a Certified Performance Marketing Manager that can be hosted on your website, email signature and LinkedIn profile
- Status and recognition as a Certified Performance Marketing Manager
Course Details
- Tuition: $1997
- Level: Intermediate
- Setting: Online/Virtual
- Course Length: 6 Hours
- Expected Completion Time: 3 – 7 Days
How It Works
TAKE THE COURSE
10 hours intensive training, with over 100 slides of actionable takeaways, 7 quizzes, & a final exam.
PASS THE TEST
80% or better is required to pass the exam. You have 3 attempts to pass.
DISPLAY THE BADGE
You’ll get a digital badge to share on your social channels.
FAQ
- The Performance Marketing Manager Certification Course including:
- 7 Core Modules
- 10 Video Lessons
- 100+ slides of actionable items
- 7 Quizzes (one for each module)
- 1 Final Exam
- Our Facebook community where instructors, alumni, and students and share issues and success stories with their programs
- 30-minute introductory consultation call with Dustin
- A library of proven prospecting, fraud inquiry, and welcome email swipes
- Custom report and CRM templates
You move at your own pace. We understand that life happens and that just because you enroll today doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s OK! Take as long as you like. We aren’t going anywhere, and neither is this certification.
- Instructor 1:1 guidance and accountability in a 30-minute call.
- An active online community that you’ll receive lifetime access to.
- Resource Center to access
Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.
It depends on who you are…
If you’re a business owner, this certification is a great way to learn best practices of affiliate marketing on your own. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this certification is a tangible way to show that you are a certified performance/affiliate manager, which could help you attract and retain better, higher-paying clients.
If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree. You’ll learn specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).