But running an affiliate program doesn’t have to be a painful or frustrating challenge. You don’t need to feel anxious about this role; you should be excited about growing it.
Every company has unique marketing demands for their niche. Performance Marketing
Manager has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships. We teach you the innovative techniques in publisher recruitment that put the right pieces in place to grow your affiliate program.
Learn the basics of affiliate marketing and how it works. You’ll understand
Course goals
Affiliate terminology
Competitive analysis
Choosing an action
Choosing a commission rate
Attribution models
Choosing the right network or platform
Develop the right recruitment strategy
Documenting with CRM
Tagging and classifying partners
Finding influencers
List building
Productivity tools
SaaS prospecting tools
Prospecting email strategy
Choosing and hiring Outsourced Program Management (OPM)
Establishing program terms
Program descriptions
Partner signup page
Welcome email flow
Email templates
Tracking links 101
Text & banners links
Two-tier programs
Educating partners
Tag parameters
Data & product feeds
Running the program
Daily tasks
Application review
Monitoring transactions
Program balance
Ongoing tasks
Bi-monthly group calls and hot-seats
Community Slack messaging
Interviews with experts
Fresh ideas on your program
Rules of engagement
Newsletters
Gaining trust
Incentives
Negotiating terms
Conference hacks
Networks
FTC & GDPR compliance
Activation of current affiliates
Platform recruitment
Incentive campaigns
Email templates for outreach
Recruitment campaigns
PREVENTION
Proper program setup
Fake sales & leads
Trademark infringement
Parasiteware, Toolbars, etc.
AUDITS
Red flags
Investigation process
Inquiry emails
Decision Making
Transactions
Spikes & Dips
Partner signup page
Welcome email flow
Email templates
90/10 rule
300 slides of affiliate management training ($2000 VALUE)
Daily assignments to implement lessons ($500 VALUE)
BONUS #1: 25 Point Program Checklist with Complete List of Templates ($500 VALUE)
BONUS #2: Recruitment Email Templates ($500 VALUE)
BONUS #3: Legal Templates ($200 VALUE)
BONUS #4: Affiliate Program Templates ($300 VALUE)
CEO, Capsulefive.com
CEO, Laws Marketing
Affiliate Manager, WP Engine
Dustin Howes
Copyright © 2024 Coalition Marketing. All Rights Reserved. Privacy Policy