Master Affiliate Program Growth And Increase Revenue By 10-20% In As Early As 3 Months!

Gain lifetime access to 8+ hours of in-depth affiliate management tactics, including free ongoing training updates. This course is designed to guarantee your affiliate program's growth and comes with a certification upon completion.

Watch this video (Sound on)

Dustin Howes, Founder & Chief Coach of Performance Marketing Manager

Nick Pullano

"Hiring Dustin saved my company $10,000+. This course pays for itself!"

Nick Pullano, CEO of Petdoors

"Hiring Dustin saved my company $10,000+. This course pays for itself!"

Nick Pullano, CEO of Petdoors

13+ years of experience

200m+ in sales with affiliate marketing

100+ affiliate managers trained

TRUSTED BY

BUILD A PROGRAM THAT AFFILIATES WANT TO JOIN

Struggling To Crack the Code Of Affiliate Marketing Success?

Growing an affiliate program is hard work, and an affiliate manager’s job is never done.

  • Is your affiliate marketing channel underperforming, leaving you with a sense of missed opportunities?

  • Does choosing and managing affiliates feel more like a puzzle than a strategy?

  • Are you hitting roadblocks while trying to form effective partnerships and negotiate terms with affiliates?

  • Do you find affiliate management overwhelming?

  • Does it seem like you're only scratching the surface of affiliate management, while your affiliates lack the drive to succeed?

The biggest pitfall an affiliate manager faces is not knowing where to focus their efforts. Let's turn that around!

TURN YOUR FRUSTRATION INTO THRILLING TRANSFORMATION

Running An Affiliate Program Doesn’t Have To Be A Painful Or Frustrating Challenge!

In the beginning of my journey as an affiliate manager, I was tossed in the deep end. I had to go sink or swim. The challenge was daunting - “Go get ‘em, Dustin!”. But I was determined to find a more efficient way to scale the program. After enduring countless trials and errors, I finally unlocked the secret system that helped me grow programs 60% year over year. This discovery inspired me to develop a comprehensive Masterclass, designed specifically to fast-track the learning of affiliate managers like us, and give you the key to this powerful system.

DON’T WAIT, THE TIME TO STEP UP IS NOW

Make the Most of 2023's Affiliate Marketing Boom

The world of Affiliate Marketing is expanding at an exhilarating pace, unfolding opportunities like never before:

  • The Affiliate Marketing Industry is set to skyrocket to an astounding $14.3 Billion globally in 2023, then leap even higher to $15.7 Billion by 2024!

  • In 2023 alone, affiliate marketing companies pulled in over $1.5 Billion in all-time funding across 232 rounds, marking a significant 15.38% increase year over year.

  • Interest in affiliate marketing rose by more than 264% from 2020 and 2022. Talk about trending!

  • And here's a game-changer - more than 25% of brands are now tapping into the power of bloggers for their affiliate marketing campaigns, opening a whole new world of potential connections and growth opportunities

This isn't merely statistical data, it's your open door to an industry experiencing rapid growth, abundant with potential, and ready for you to step in and make your mark!

“If any Affiliate Managers out there need help with their program, Dustin is the #1 person to contact.”

Dustin's extensive background in affiliate fraud prevention, compliance, recruiting, and program management have been incredibly valuable to our organization. He's also an awesome community builder, bringing together Affiliate Managers and creating a collaborative environment where we all benefit.

Adam Enfroy, Founder of AdamEnfroy.com

Co-Founder of Income Growth Engine

UNVEILING A POWERFUL TOOLSET TO EMPOWER YOUR AFFILIATE MARKETING JOURNEY

Performance Marketing Manager Course

Performance Marketing Manager is actively shaping the future of affiliate marketing. We're equipping both aspiring marketers and seasoned professionals with essential management skills, transforming them into industry leaders in the partnership landscape. Our goal? To inspire a new era of innovation and success in affiliate marketing!

YOUR GUIDE TO AFFILIATE MARKETING SUCCESS

Over The Last 13 Years In The Affiliate Marketing Industry, I’ve Found One Absolute Truth...

Affiliate programs do not run themselves. After auditing hundreds of programs, I came to conclusion that affiliate management is wildly misunderstood. I took everything I knew about affiliate management and began training others my proven methods of success. Let me show you how to optimize your program, how to recruit the right partners, and how to get those partners to produce sales!

THIS IS THE LAST PROGRAM YOU’LL EVER NEED TO TAKE YOUR SKILLS TO THE NEXT LEVEL

Brace Yourself For A Lifetime Access To All Of The Following...

Affiliate 101

Learn the basics of affiliate marketing and how it works. You’ll understand:

  • Course goals

  • Affiliate terminology

  • Competitive analysis

  • Choosing an action

  • Choosing a commission rate

  • Attribution models

  • Choosing the right network or platform

Growth

  • Develop the right recruitment strategy

  • Documenting with CRM

  • Tagging and classifying partners

  • Finding influencers

  • List building

  • Productivity tools

  • SaaS prospecting tools

  • Prospecting email strategy

  • Choosing and hiring Outsourced Program Management (OPM)

Create

  • Establishing program terms

  • Program descriptions

  • Partner signup page

  • Welcome email flow

  • Email templates

  • Tracking links 101

  • Text & banners links

  • Two-tier programs

  • Educating partners

  • Tag parameters

  • Data & product feeds

Maintenance

  • Running the program

  • Daily tasks

  • Application review

  • Monitoring transactions

  • Program balance

  • Ongoing tasks

Partnerships

  • Rules of engagement

  • Newsletters

  • Gaining trust

  • Incentives

  • Negotiating terms

  • Conference hacks

  • Networks

  • FTC & GDPR compliance

Campaigns

  • Activation of current affiliates

  • Platform recruitment

  • Incentive campaigns

  • Email templates for outreach

  • Recruitment campaigns

Fraud

PREVENTION

  • Proper program setup

  • Fake sales & leads

  • Trademark infringement

  • Parasiteware, Toolbars, etc.

AUDITS

  • Red flags

  • Investigation process

  • Inquiry emails

  • Decision Making

Reporting

  • Transactions

  • Spikes & Dips

  • Partner signup page

  • Welcome email flow

  • Email templates

  • 90/10 rule

“Dustin has been a great mentor to me since meeting him in 2021.”

Being new to the affiliate space, he quickly developed my industry knowledge and played an instrumental part in growing my skills and confidence as an affiliate program manager. I’ll take many of the things I learned from Dustin with me throughout my career. Thanks for everything Dustin!

Jacob Gifford, Account Manager at Acceleration Partners

Performance Marketing Manager

Catering to both junior marketers and seasoned veterans, our training and certification program refines and elevates your expertise in the partnership space.

Image

Zero risk for you with our

30-day money-back guarantee

You'll get lifetime access to:

  • 300 slides of affiliate management training ($2000 VALUE)

  • My curated list of tools to make your affiliate program an efficiency machine ($500 VALUE)

  • Assignments to implement the learnings after each lesson ($500 VALUE)

  • 30-point program launch checklist with complete list of templates ($500 VALUE)

  • BONUS #1: Ready-to-use recruitment email templates ($500 VALUE)

  • BONUS #2: Essential legal templates
    ($200 VALUE)

  • BONUS #3: Affiliate “Welcome” templates ($300 VALUE)

Total Value: $4,500

TODAY JUST: $297!

Image

Zero risk for you with our

30-day money-back guarantee

WHO CAN ACHIEVE MAXIMUM SUCCESS WITH THIS PROGRAM?

I'm Here To Guide You - Whether You're A Newbie Or An Expert

Image

Affiliate managers

Level up your skills, impress your superiors, and master the latest techniques to grow your program. Say goodbye to stagnant reports and welcome a future of exponential growth - your key to securing that well-deserved raise or promotion.

Image

Executives

Maximize your revenue potential by empowering your team to effectively manage the affiliate channel, regardless of their experience level, while maintaining clear oversight of their progress and keeping them updated with the latest trends and practices in the field.

Image

Young Professionals

Gain a competitive edge with this certification, supercharge your career, and secure your first role in digital marketing. Say goodbye to job market frustrations and embrace a thriving career that propels you towards success!

Image

Agency Owners

Accelerate your agency’s growth by adding affiliate management to your suite of services. Avoid the pitfalls of ineffective programs, expand your billable services, and secure client trust with battle-tested expert strategies.

Image

Marketing Directors

Enable your team to navigate the affiliate channel, keep track of their growth, and enhance your revenue. Regardless of their starting point, we've got them covered!

Image

Entrepreneurs

Unleash the power of affiliate marketing and make money like a pro without spending a dime on paid ads or selling others' products. Become the master of your own business destiny!

YOU DON’T HAVE TO JUST TAKE MY WORD FOR IT!

Here’s What My Students Have To Say

“He really is the affiliate management coach you didn't know you needed.”

He's thorough, driven, very enthusiastic, and has the experience and industry knowledge in the space. So in a nutshell, he helps you put the right foundations in place to your program that can grow and make it more and more successful as time goes on. You really couldn't ask for a more enthusiastic, fantastic person to work with. I grew from working with him and I know you will too.

- Robert Kielty, Affiliate Manager, WP Engine

“Thanks to Dustin’s course and his expertise, I now feel confident that I can own a career in this ever growing industry.”

Dustin has helped me launch our affiliate program from the ground up. I had zero experience when I took on the position as affiliate marketing manager of Kicksta, so I was hesitant of how successful the program would end up. With Dustin’s help, I’ve learned how to build a solid foundation for an affiliate program, as well as the skills necessary for keeping up momentum and building relationships with partners.

- Nicole Gilmore, Director of Affiliate Partnerships,

Power Digital Marketing

“His passion is contagious and I consider Dustin to have been a great mentor when we worked together.”

I had the pleasure of working with Dustin for a number of years. When you think about somebody who will brighten your day based on how he acts and how he galvanizes people around him, Dustin is the guy. I have worked at conferences with him and seen first hand how he interacts with clients, and he is always very liked, but I have also seen Dustin lead multiple projects in the office which have ways been widely successful.

- Kevin Kimber, Deal Strategy & Operations at Google

MEET YOUR COACH (AND NEW FRIEND!)

Dustin Howes

Bringing the discipline, resilience, and rock-solid work ethic forged during my six-year tenure in the Marine Corps, I've navigated the challenging yet dynamic terrain of affiliate marketing for the past 13 years. My journey started with networks like impact.com and CJ, publications, merchants, and agencies. This diverse path led me to create my own consultancy and develop the first online course that teaches affiliate management best practices.

The proof is in the pudding, as they say. My approach and methods have generated over $40M in sales for my clients and I've successfully increased program growth by 60% year over year. Plus, I've had the privilege of teaching hundreds of individuals and companies, empowering them to mirror my success in the realm of affiliate marketing.

I understand the unique challenges that come with breaking into the affiliate marketing landscape and establishing a thriving program. That's why I'm thrilled to share my hard-earned knowledge with you through this masterclass.

Whether you're looking for an additional revenue stream or seeking to level up your skills, this transformative program is your launchpad. Get equipped with the right tools and insights to confidently navigate the affiliate industry and build a successful program in as little as 3 months! Are you ready to take the leap?

WHY HESITATE WHEN YOU CAN ACCELERATE?

With Our 30-day Money-back Guarantee, You Have Absolutely Nothing To Lose!

With our masterclass, you're taking absolutely no chances. If you feel the training or templates don't add enough value, I’m more than willing to provide a full refund within 30 days - no questions asked. It's my guarantee to you.

But remember, amongst the hundreds I’ve coached, not a single one has asked for a refund. So why wait? Dive in and tap into groundbreaking strategies to elevate your affiliate program. Click the button below and let's get started on your journey to success!

“Dustin is one of the most knowledgeable affiliate resources that I have met during my 11+ years in the affiliate world.”

He has considerable experience working for every side of the industry, including as an affiliate, working for Impact Radius and Commission Junction, working for an agency, and in recent years, managing a merchant affiliate program. Particularly, his vast experience as an affiliate recruiter and also working in compliance are important pieces that can bring value to any affiliate program. Whether you are looking for an Affiliate Manager, or simply looking for someone to train yourself or your employees, I highly suggest having a conversation with Dustin.

Matt Pretti, Senior Marketing Director, Demand Generation, Brand Growth

STILL WONDERING ABOUT THE MASTERCLASS CONTENT?

DISCOVER OUR DETAILED PROGRAM STRUCTURE

1. Welcome to PMM

Welcome to Performance Marketing Manager Masterclass!

Additional Consulting

2. Basics of Affiliate Marketing

Affiliate 101

Affiliate Marketing Ecosystem

3. Role of Affiliate Manager

Affiliate Marketing > Weightlifting

Is Affiliate Marketing Worth It

4. Creating a New Program

Choosing an Action

Program Descriptions

Welcome Email Sequences

Product Feed

Simplifying Affiliate Signup Process

Examples of Good Signup Pages

5. Publishers AKA Affiliates

Publisher Types

More Publisher Types

Even MORE Publisher Types

Publisher 4 - Final Publisher Types

Application Process

6. Affiliates Recruitment Strategy

Affiliate Recruitment Strategy

Documenting Growth with PRM

Prospecting Affiliates

Recruiting Affiliate

Negotiation

7. Recruitment Lessons

Finding Competitive Traffic

Recruitment Email Templates

Email Sequences with Grovia

Creating Hubspot Sequences

Publisher Discovery - A Favorite Recruitment Tool

AHREFs Competitor Data Scrape

Negotiating With Those Asking Too Much

Using Phantom Buster

Publisher Call Preparation

Creating Hubspot Sequences

How To Connect With Big Publishers

8. Building Relationships

The Affiliate Mindset - With Adam Enfroy

Nurturing Relationships

Me & Ed's - Affiliate Pizza

Agency Organization Hacks with Christen Evans

Creative Campaigns

Evaluate Sponsorship Opportunities Example

9. Fraud Prevention

Fraud Prevention

10. Program Maintenance

Program Maintenance

Reporting

11. The Little Things That Make A Big Difference

The Little Things

Client Portfolio Deck

Zero-Inboxing

Learn The Basics of HTML

List of All Assets

12. Final Thoughts

Final Thoughts

Need Consulting Help?

Linkedin Certification

LOOKING FOR MORE CLARITY? I’M HERE TO HELP!

Frequently Asked Questions

What is included in the masterclass?

You'll get lifetime access to:

  • 300 slides of affiliate management training ($2000 VALUE)

  • My curated list of tools to make your affiliate program an efficiency machine ($500 VALUE)

  • Assignments to implement the learnings after each lesson ($500 VALUE)

  • 30-point program launch checklist with complete list of templates ($500 VALUE)

  • BONUS #1: Ready-to-use recruitment email templates ($500 VALUE)

  • BONUS #2: Essential legal templates($200 VALUE)

  • BONUS #3: Affiliate “Welcome” templates ($300 VALUE)

  • Plus ongoing training updates

    Total Value: $4,500

    TODAY JUST: $297!

What does the curriculum of the masterclass look like?

  • Affiliate 101

  • Product research

  • Competitive analysis

  • Choosing the right platform

  • Creating the program

  • Publisher types

  • Recruitment strategy

  • Negotiations

  • Activation

  • Building partnerships

  • Fraud prevention and auditing

  • Creative campaigns

  • Program maintenance

  • Reporting

  • The little things

What is an affiliate manager?

An affiliate manager is a partnership development representative of the company. Their focus is to grow the affiliate program, but there are dozens of little tasks to be done each day to maximize their efforts.

What kind of support can I expect?

Whenever you have a question or need clarity on the PMM course, just shoot an email at info@perfmm.com. Your success and understanding matter to us, so don't hesitate to reach out!

How many hours do I have to commit?

I understand that most of our students are busy professionals. That's why I've tailored the course to fit into a busy schedule. Committing just one hour a day for 10 weekdays can earn you a certification in affiliate management. Each session has optional tasks that take about 30 minutes, but I highly recommend doing them to apply what you've learned immediately.

Plus, you get lifetime access to the course, so you can learn at your own pace without any stress.

How will this masterclass help my company?

Well, an effective affiliate program has the potential to account for 20% of your revenue from marketing activities. Not only that, but it often provides the lowest Cost per Acquisition (CPA) among all your marketing channels, except for organic ones.

For affiliate managers, this will help you level up your skills, impress your superiors, and master the latest techniques to grow your program. Say goodbye to stagnant reports and welcome a future of exponential growth - your key to securing that well-deserved raise or promotion.

For executives, you will be able to maximize your revenue potential by empowering your team to effectively manage the affiliate channel, regardless of their experience level, while maintaining clear oversight of their progress and keeping them updated with the latest trends and practices in the field.

For young professionals, you will gain a competitive edge with this certification, supercharge your career, and secure your first role in digital marketing. Say goodbye to job market frustrations and embrace a thriving career that propels you towards success!

For agency owners, this can accelerate your agency’s growth by adding affiliate management to your suite of services. Avoid the pitfalls of ineffective programs, expand your billable services, and secure client trust with battle-tested expert strategies.

For marketing directors, this will enable your team to navigate the affiliate channel, keep track of their growth, and enhance your revenue. Regardless of their starting point, we've got them covered!

For entrepreneurs, you will unleash the power of affiliate marketing and make money like a pro without spending a dime on paid ads or selling others' products. Become the master of your own business destiny!

So, no matter your professional status, this masterclass provides you with the tools and knowledge to effectively navigate and succeed in the affiliate marketing landscape.

How long will my course access last?

Once enrolled, you'll enjoy lifetime access to the course, as long as the business operates. Plus, you'll benefit from ongoing, free updates to the training content, ensuring you always have the most current and relevant information.

What if I'm not satisfied with the program? Can I get a refund?

Yes, we offer a full, no-questions-asked, 30-day money-back guarantee.

If at any point during the first 30 days you feel the training or resources aren't delivering the value you expected, let us know. We'll process a full refund for you.

Remember, amongst the hundreds I’ve coached, no one has felt the need to claim this guarantee. But the assurance is there, giving you total peace of mind. So why not dive in? Your journey to affiliate marketing success is just a click away!