What is Performance Marketing?
Performance Marketing is the next generation of affiliate marketing. Due to high levels of manipulation and misunderstanding of the industry, affiliate marketing carries baggage that limits the scope of growth (basically, some people have given it a bad name which has led to it being seen as a sleazy way to make money).
The affiliate channel is one of the most mysterious for merchants to manage. Sure, if done poorly it can turn into a money pit of negative ROI.
However, if your team possesses the knowledge of proper management skills that this course teaches, the affiliate channel has potential to add an additional 20-200% of revenue growth to your company. We have seen it done time and time again.
Performance Marketing Manager Certification is the training course designed to squash the outdated and negative perceptions of affiliate marketing. Your affiliate program can flourish with a healthy affiliate ecosystem to help grow your bottom line.
This course is designed to serve as the catalyst for savvy marketers, business consultants and entrepreneurs around the world to easily build revenue generating referral partner programs.