info@perfmm.com
Gain lifetime access to 8+ hours of in-depth affiliate management tactics, including free ongoing training updates. This course is designed to guarantee your affiliate program's growth and comes with a certification upon completion.
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Dustin Howes, Founder & Chief Coach of Performance Marketing Manager
"Hiring Dustin saved my company $10,000+. This course pays for itself!"
Nick Pullano, CEO of Petdoors
"Hiring Dustin saved my company $10,000+. This course pays for itself!"
Nick Pullano, CEO of Petdoors
200m+ in sales with affiliate marketing
Growing an affiliate program is hard work, and an affiliate manager’s job is never done.
Is your affiliate marketing channel underperforming, leaving you with a sense of missed opportunities?
Does choosing and managing affiliates feel more like a puzzle than a strategy?
Are you hitting roadblocks while trying to form effective partnerships and negotiate terms with affiliates?
Do you find affiliate management overwhelming?
Does it seem like you're only scratching the surface of affiliate management, while your affiliates lack the drive to succeed?
The biggest pitfall an affiliate manager faces is not knowing where to focus their efforts. Let's turn that around!
In the beginning of my journey as an affiliate manager, I was tossed in the deep end. I had to go sink or swim. The challenge was daunting - “Go get ‘em, Dustin!”. But I was determined to find a more efficient way to scale the program. After enduring countless trials and errors, I finally unlocked the secret system that helped me grow programs 60% year over year. This discovery inspired me to develop a comprehensive Masterclass, designed specifically to fast-track the learning of affiliate managers like us, and give you the key to this powerful system.
The world of Affiliate Marketing is expanding at an exhilarating pace, unfolding opportunities like never before:
The Affiliate Marketing Industry is set to skyrocket to an astounding $14.3 Billion globally in 2023, then leap even higher to $15.7 Billion by 2024!
In 2023 alone, affiliate marketing companies pulled in over $1.5 Billion in all-time funding across 232 rounds, marking a significant 15.38% increase year over year.
Interest in affiliate marketing rose by more than 264% from 2020 and 2022. Talk about trending!
And here's a game-changer - more than 25% of brands are now tapping into the power of bloggers for their affiliate marketing campaigns, opening a whole new world of potential connections and growth opportunities
This isn't merely statistical data, it's your open door to an industry experiencing rapid growth, abundant with potential, and ready for you to step in and make your mark!
Dustin's extensive background in affiliate fraud prevention, compliance, recruiting, and program management have been incredibly valuable to our organization. He's also an awesome community builder, bringing together Affiliate Managers and creating a collaborative environment where we all benefit.
Adam Enfroy, Founder of AdamEnfroy.com
Co-Founder of Income Growth Engine
Performance Marketing Manager is actively shaping the future of affiliate marketing. We're equipping both aspiring marketers and seasoned professionals with essential management skills, transforming them into industry leaders in the partnership landscape. Our goal? To inspire a new era of innovation and success in affiliate marketing!
Affiliate programs do not run themselves. After auditing hundreds of programs, I came to conclusion that affiliate management is wildly misunderstood. I took everything I knew about affiliate management and began training others my proven methods of success. Let me show you how to optimize your program, how to recruit the right partners, and how to get those partners to produce sales!
Learn the basics of affiliate marketing and how it works. You’ll understand:
Course goals
Affiliate terminology
Competitive analysis
Choosing an action
Choosing a commission rate
Attribution models
Choosing the right network or platform
Develop the right recruitment strategy
Documenting with CRM
Tagging and classifying partners
Finding influencers
List building
Productivity tools
SaaS prospecting tools
Prospecting email strategy
Choosing and hiring Outsourced Program Management (OPM)
Establishing program terms
Program descriptions
Partner signup page
Welcome email flow
Email templates
Tracking links 101
Text & banners links
Two-tier programs
Educating partners
Tag parameters
Data & product feeds
Running the program
Daily tasks
Application review
Monitoring transactions
Program balance
Ongoing tasks
Rules of engagement
Newsletters
Gaining trust
Incentives
Negotiating terms
Conference hacks
Networks
FTC & GDPR compliance
Activation of current affiliates
Platform recruitment
Incentive campaigns
Email templates for outreach
Recruitment campaigns
PREVENTION
Proper program setup
Fake sales & leads
Trademark infringement
Parasiteware, Toolbars, etc.
AUDITS
Red flags
Investigation process
Inquiry emails
Decision Making
Transactions
Spikes & Dips
Partner signup page
Welcome email flow
Email templates
90/10 rule
Being new to the affiliate space, he quickly developed my industry knowledge and played an instrumental part in growing my skills and confidence as an affiliate program manager. I’ll take many of the things I learned from Dustin with me throughout my career. Thanks for everything Dustin!
Jacob Gifford, Account Manager at Acceleration Partners
Catering to both junior marketers and seasoned veterans, our training and certification program refines and elevates your expertise in the partnership space.
300 slides of affiliate management training ($2000 VALUE)
My curated list of tools to make your affiliate program an efficiency machine ($500 VALUE)
Assignments to implement the learnings after each lesson ($500 VALUE)
30-point program launch checklist with complete list of templates ($500 VALUE)
BONUS #1: Ready-to-use recruitment email templates ($500 VALUE)
BONUS #2: Essential legal templates
($200 VALUE)
BONUS #3: Affiliate “Welcome” templates ($300 VALUE)
Affiliate managers
Level up your skills, impress your superiors, and master the latest techniques to grow your program. Say goodbye to stagnant reports and welcome a future of exponential growth - your key to securing that well-deserved raise or promotion.
Executives
Maximize your revenue potential by empowering your team to effectively manage the affiliate channel, regardless of their experience level, while maintaining clear oversight of their progress and keeping them updated with the latest trends and practices in the field.
Young Professionals
Gain a competitive edge with this certification, supercharge your career, and secure your first role in digital marketing. Say goodbye to job market frustrations and embrace a thriving career that propels you towards success!
Agency Owners
Accelerate your agency’s growth by adding affiliate management to your suite of services. Avoid the pitfalls of ineffective programs, expand your billable services, and secure client trust with battle-tested expert strategies.
Marketing Directors
Enable your team to navigate the affiliate channel, keep track of their growth, and enhance your revenue. Regardless of their starting point, we've got them covered!
Entrepreneurs
Unleash the power of affiliate marketing and make money like a pro without spending a dime on paid ads or selling others' products. Become the master of your own business destiny!
He's thorough, driven, very enthusiastic, and has the experience and industry knowledge in the space. So in a nutshell, he helps you put the right foundations in place to your program that can grow and make it more and more successful as time goes on. You really couldn't ask for a more enthusiastic, fantastic person to work with. I grew from working with him and I know you will too.
- Robert Kielty, Affiliate Manager, WP Engine
Dustin has helped me launch our affiliate program from the ground up. I had zero experience when I took on the position as affiliate marketing manager of Kicksta, so I was hesitant of how successful the program would end up. With Dustin’s help, I’ve learned how to build a solid foundation for an affiliate program, as well as the skills necessary for keeping up momentum and building relationships with partners.
- Nicole Gilmore, Director of Affiliate Partnerships,
Power Digital Marketing
I had the pleasure of working with Dustin for a number of years. When you think about somebody who will brighten your day based on how he acts and how he galvanizes people around him, Dustin is the guy. I have worked at conferences with him and seen first hand how he interacts with clients, and he is always very liked, but I have also seen Dustin lead multiple projects in the office which have ways been widely successful.
- Kevin Kimber, Deal Strategy & Operations at Google
Bringing the discipline, resilience, and rock-solid work ethic forged during my six-year tenure in the Marine Corps, I've navigated the challenging yet dynamic terrain of affiliate marketing for the past 13 years. My journey started with networks like impact.com and CJ, publications, merchants, and agencies. This diverse path led me to create my own consultancy and develop the first online course that teaches affiliate management best practices.
The proof is in the pudding, as they say. My approach and methods have generated over $40M in sales for my clients and I've successfully increased program growth by 60% year over year. Plus, I've had the privilege of teaching hundreds of individuals and companies, empowering them to mirror my success in the realm of affiliate marketing.
I understand the unique challenges that come with breaking into the affiliate marketing landscape and establishing a thriving program. That's why I'm thrilled to share my hard-earned knowledge with you through this masterclass.
Whether you're looking for an additional revenue stream or seeking to level up your skills, this transformative program is your launchpad. Get equipped with the right tools and insights to confidently navigate the affiliate industry and build a successful program in as little as 3 months! Are you ready to take the leap?
With our masterclass, you're taking absolutely no chances. If you feel the training or templates don't add enough value, I’m more than willing to provide a full refund within 30 days - no questions asked. It's my guarantee to you.
But remember, amongst the hundreds I’ve coached, not a single one has asked for a refund. So why wait? Dive in and tap into groundbreaking strategies to elevate your affiliate program. Click the button below and let's get started on your journey to success!
He has considerable experience working for every side of the industry, including as an affiliate, working for Impact Radius and Commission Junction, working for an agency, and in recent years, managing a merchant affiliate program. Particularly, his vast experience as an affiliate recruiter and also working in compliance are important pieces that can bring value to any affiliate program. Whether you are looking for an Affiliate Manager, or simply looking for someone to train yourself or your employees, I highly suggest having a conversation with Dustin.
Matt Pretti, Senior Marketing Director, Demand Generation, Brand Growth
You'll get lifetime access to:
300 slides of affiliate management training ($2000 VALUE)
My curated list of tools to make your affiliate program an efficiency machine ($500 VALUE)
Assignments to implement the learnings after each lesson ($500 VALUE)
30-point program launch checklist with complete list of templates ($500 VALUE)
BONUS #1: Ready-to-use recruitment email templates ($500 VALUE)
BONUS #2: Essential legal templates($200 VALUE)
BONUS #3: Affiliate “Welcome” templates ($300 VALUE)
Plus ongoing training updates
Affiliate 101
Product research
Competitive analysis
Choosing the right platform
Creating the program
Publisher types
Recruitment strategy
Negotiations
Activation
Building partnerships
Fraud prevention and auditing
Creative campaigns
Program maintenance
Reporting
The little things
An affiliate manager is a partnership development representative of the company. Their focus is to grow the affiliate program, but there are dozens of little tasks to be done each day to maximize their efforts.
Whenever you have a question or need clarity on the PMM course, just shoot an email at info@perfmm.com. Your success and understanding matter to us, so don't hesitate to reach out!
I understand that most of our students are busy professionals. That's why I've tailored the course to fit into a busy schedule. Committing just one hour a day for 10 weekdays can earn you a certification in affiliate management. Each session has optional tasks that take about 30 minutes, but I highly recommend doing them to apply what you've learned immediately.
Plus, you get lifetime access to the course, so you can learn at your own pace without any stress.
Well, an effective affiliate program has the potential to account for 20% of your revenue from marketing activities. Not only that, but it often provides the lowest Cost per Acquisition (CPA) among all your marketing channels, except for organic ones.
For affiliate managers, this will help you level up your skills, impress your superiors, and master the latest techniques to grow your program. Say goodbye to stagnant reports and welcome a future of exponential growth - your key to securing that well-deserved raise or promotion.
For executives, you will be able to maximize your revenue potential by empowering your team to effectively manage the affiliate channel, regardless of their experience level, while maintaining clear oversight of their progress and keeping them updated with the latest trends and practices in the field.
For young professionals, you will gain a competitive edge with this certification, supercharge your career, and secure your first role in digital marketing. Say goodbye to job market frustrations and embrace a thriving career that propels you towards success!
For agency owners, this can accelerate your agency’s growth by adding affiliate management to your suite of services. Avoid the pitfalls of ineffective programs, expand your billable services, and secure client trust with battle-tested expert strategies.
For marketing directors, this will enable your team to navigate the affiliate channel, keep track of their growth, and enhance your revenue. Regardless of their starting point, we've got them covered!
For entrepreneurs, you will unleash the power of affiliate marketing and make money like a pro without spending a dime on paid ads or selling others' products. Become the master of your own business destiny!
So, no matter your professional status, this masterclass provides you with the tools and knowledge to effectively navigate and succeed in the affiliate marketing landscape.
Once enrolled, you'll enjoy lifetime access to the course, as long as the business operates. Plus, you'll benefit from ongoing, free updates to the training content, ensuring you always have the most current and relevant information.
Yes, we offer a full, no-questions-asked, 30-day money-back guarantee.
If at any point during the first 30 days you feel the training or resources aren't delivering the value you expected, let us know. We'll process a full refund for you.
Remember, amongst the hundreds I’ve coached, no one has felt the need to claim this guarantee. But the assurance is there, giving you total peace of mind. So why not dive in? Your journey to affiliate marketing success is just a click away!
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